Maksons: Modernising Maksons' Digital Presence with a Complete Webflow Transformation
How We Migrated from WordPress to Webflow and Built a Premium Steel Solutions Platform
The Challenge
Despite decades of expertise delivering steel solutions for major clients including NHS, Holiday Inn, and Salvation Army, Maksons' digital presence wasn't matching their professional standards.
Key Issues:
- Outdated website: WordPress site looked dated and didn't reflect their industry leadership
- Poor conversion rates: Potential commercial clients weren't turning into enquiries
- Management difficulties: Complex CMS made it hard to update content without external developer support
- Credibility gap: Professional prospects couldn't properly assess their capabilities and impressive client portfolio
Our Approach
We developed a comprehensive migration and modernisation strategy to establish Maksons as the premium steel contractor they are.
Complete Webflow Migration: Moved from WordPress to Webflow, redesigning every element to create a modern, professional platform that showcases their architectural and structural steel expertise.
Enhanced Content Strategy: Preserved valuable existing content whilst adding new sections that better demonstrate their capabilities across balconies, structural steel, doors, balustraders, staircases, and gates and railings.
Portfolio Showcase: Created dedicated project galleries and client sections that highlight their work with major commercial clients and establish immediate credibility with prospects.
User Friendly CMS: Implemented Webflow's intuitive content management system, giving Maksons complete control over updates without needing external developers.
Results That Matter
The transformation modernised their entire digital presence:
- Modern professional website: Complete redesign that reflects their industry expertise and commercial capabilities
- Enhanced credibility: Professional platform showcasing impressive client portfolio including NHS, Holiday Inn, and major construction companies
- Content independence: Easy to use CMS allowing internal team to update projects, content, and portfolio without external support
- 12 week transformation: Complete migration and redesign delivered in 10-12 weeks
Services Provided:
- WordPress to Webflow Migration
- Complete Website Redesign & Development
- Content Strategy & Enhancement
- CMS Setup & Training