Nature’s Selection: Scaling from Zero to £20k Monthly Revenue

How We Built a Wellness Brand from Scratch and Achieved 4x ROAS in 12 Months

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‍The Challenge

Launching a new wellness brand in 2024 meant entering one of the most saturated markets online. Nature's Selection had quality herbal products but faced significant hurdles as a complete startup.

Key Issues:

  • Zero market presence: No brand recognition, sales history, or customer base
  • Highly competitive space: Established wellness brands dominating search results and social feeds
  • No marketing infrastructure: Starting completely from scratch with campaigns, audiences, and conversion tracking
  • Trust building: Convincing customers to try supplements from an unknown brand

Our Approach

We developed a comprehensive performance marketing strategy designed to build the brand from the ground up.

Google Ads Foundation: Launched tightly structured shopping and search campaigns targeting high intent traffic around core products like Dandelion Root, focusing on capturing customers ready to purchase.

Meta Advertising Strategy: Complemented search efforts with awareness campaigns designed to build product recognition, generate engagement, and warm up cold audiences before retargeting them through the conversion funnel.

Performance Focus: Every campaign was built around achieving strong return on ad spend whilst scaling revenue month over month.

Results That Matter

The growth exceeded all expectations:

  • Explosive revenue growth: Scaled from £3,000 monthly revenue in early 2024 to over £20,000 per month by Q1 2025
  • Consistent profitability: Maintained 4x ROAS across all campaigns whilst scaling aggressively
  • Organic brand validation: UFC Heavyweight Champion Tom Aspinall organically featured Nature's Selection's Dandelion Root on his YouTube channel
  • 12 month transformation: Built a complete marketing infrastructure and thriving business in just one year

Services Provided:

  • Performance Marketing Strategy
  • Google Ads Management
  • Meta Advertising
  • Conversion Tracking & Analytics

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What the customer said

"Partnering with TwoFourSeven Digital was the best decision we made for Nature's Selection. From day one, they treated our brand like their own, launching high converting campaigns, optimising relentlessly, and always staying ahead of the curve. In just 12 months, we went from zero sales to over £20k in monthly revenue, with a 4x ROAS to back it up. When Tom Aspinall featured our product organically, it was a surreal moment, but it wouldn't have happened without the strong brand and paid strategy these guys built from the ground up. Genuinely game changing."
Zee
Director @ Nature's Selection
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